Chapter 3 questions

Page 63

1. What key elements of print media developed first outside Europe?
The Chinese put together a metal, clay, and wooden press. Korea developed movable metal type in 1234

2. What was the impact of printing in Europe?
Gutenburg's press allowed many mass media forms (books, handbills, newsletters, etc.) at a much faster rate with a much lower cost

3. Why and how did magazines develop?
The development of the U.S. Postal system achieved the point of reliable delivery. People appreciated literature as a form of knowledge. These two events allowed magazines to develop.

4. What was the role of the print media in the Civil War?
Books, such as Uncle Tom's Cabin, served as propaganda for people to rally around the cause of abolitionism. Magazines illustrated battle scenes with woodcuts that was integrated with a news story.

5. What was "muckraking"?
A journalistic form that sensationalizes stories for a corruption and scandal edge.


Page 71

1. When did magazines peak as a medium for mass audiences?
The 1920s, before the advent of radio.

2. What form have magazines taken as modern mass media?
Focusing less on general audiences and more on specialized interests.

3. What is a recent trend in magazine delivery?
E-magazines

4. What is a recent trend in print production?
Digital books, such as the Amazon Kindle, iPad, Sony E-Reader, etc.


Page 82

1. What are the main trends in book publishing?
Selling more copies of fewer books. Small publishers have to find a niche, such as being focused on Christian, academic, or political publications.

2. What could happen if the book industry becomes monopolized?
Less diverse genres get released because they might not be profitable.

3. What types of magazines are successful?
Specialized interest magazines

4. What are the main copyright issues for print media?
The continual greying of the line between fair use and stealing.