Chapter 1 Questions

Page 11
1. List four examples of the convergence phenomenon.
AOL Time-Warner (television, Internet)
Apple (computers, music, phone)
Roku (video through the Internet displayed by the TV)
Tivo (DVRs)

2. What is meant by the term information society?
Information is easily accessed by the people through mass communication.

3.What are three conventional mass media?
TV
radio
Internet

4. What is the difference between analog and digital?
digital: data compressed into 1s and 0s
analog: data that is in the form by light and sound signals

5.Name areas in which communication regulations are shifting.
music
video games
television

Page 16

1. What were the media forms in preagricultural society?
Spoken language

2. What media evolved in industrial societies?
Print media in the form of newspapers, due in large part to the invention of the printing press.

3. What changes led to the development of the information society?
digital communication and the computer

4.Which media have become purely digital from end to end?
cable and satellite

Page 24

1. What does the acronym SMCR stand for?
Source-Message-Channel-Receiver

2. Use the SMCR model to describe what happens when you watch TV.
Source: Television network
Message: words, sounds, moving images
Channel: broadcast
Receiver: View

3. Is an automated teller machine interactive? Explain.
Yes, it adjusts the options you can choose based on your previous inputs.

4. Name three examples of social media.
Facebook
MySpace
Twitter

5. How do the "new media" differ from the "old media"?
New media allows a large mass of people to interact with the system. Old media was controlled by a select few.